Gestalt principles in user interface design

Have you often, looking at the sky, noticed clouds of a strange shape that resemble animals or objects.

Awareness of this process will improve design skills. Teach conditioning elements that can be used more effectively in one or another situation to influence perception, direct perception and change behavior. Create something useful, especially when it comes to purposeful, problem-solving, intuitive design;

Basic principles of Gestalt:

As a result, people are inclined to perceive elements in their general encoded form.

It has been reported that people naturally recognize objects, even if they are not the same thing.

Multistability, people often identify certain things in different ways.

Invariance, we can easily recognize common objects regardless of their rotation, scale, color, and location.

Gestalt principles that will help you look at web design in a new way.

Proximity Objects located nearby are identified as something more integral than those that are far from each other.

It can be used in web design to organize content and layout layouts. The correct use of this principle will affect the perception of content and user experience.

Closure – several objects can be accepted as something integral.

Even if there is a sufficient number of facts and factors, we can fill the picture with missing elements. With the help of this principle, we have the opportunity to minimize the number of elements that are necessary for the correct transmission of information.

Continuation objects located on one straight or smooth curve are considered more connected than those that are scattered or located on a zigzag-like or broken line.

Objects located on one straight line are accepted by us as something integral. The fewer angles and bends on the line, the more our brain combines elements.


Web design is a means of communication between yourself and the viewer. Basically, the stove is about productivity and functionality. Gestalt principles are always relevant, they help to achieve desired results, create pleasant impressions for users and great success for business.