Latest Ecommerce Trends in 2022
07.08.2022
256
by: Terentev Design Studio

Latest Ecommerce Trends in 2022

Let’s analyze the e-commerce development trends that will take shape this year and the next decade.

Technology is gradually being introduced into all significant sectors, and the last decade is evidence of this. What Amazon started back in 1995 is now seen as the marketing norm, with e-commerce worth $2 trillion. It’s safe to say that the rise of e-commerce has changed retail and marketing forever, and it looks like it’s growing even more. E-commerce has taken off in the last decade, facing many hurdles such as fluctuating online dynamics and changing return policies. However, the industry has managed to successfully overcome them and become one of the most important aspects of modern society. So, how has the industry managed to deal with the heavy hitches? The answer is simple: market research. Companies have carefully analyzed the industry and suggested what trends the coming period will bring. This helped them get ahead of the sect and take the necessary precautions in advance.

Ecommerce Trends in 2020

1. Increasing Voice Trading

Voice commerce will play a vital role in the development of e-commerce as studies show that more than 75% of US households will own smart speakers by 2025. Voice assistants such as Alexa, Siri or Google Assistant are gaining momentum and people have begun to rely on this technique for the most mundane tasks.

As smart assistants evolve, they are sure to become a part of every home, opening a new window in business marketing strategy and taking website development to the next level.

2. Gaining momentum VR and AR

E-commerce platforms face many challenges, especially when selling heavy goods. A million thoughts come to the consumer’s mind when buying furniture online. Will it fit? Will it look good here? How much space will it take? These are some common buyer questions that make selling online a daunting task.

Brands seem to have found a workaround in the form of AR (augmented reality) and VR (virtual reality). Big names like Ikea and Amazon are already using the technology to help their customers interact with their products from the comfort of their homes, as well as improve their website development.

3. AI, real-time communication and chatbots are becoming the norm

The integration of AI, chatbots, and real-time communication has already revolutionized the development of e-commerce, and they will continue to do so in 2020. These technologies are one of the main reasons selling online has become a simplistic task. Studies have shown that 48% of users prefer live chat tools.

4. The surge in mobile shopping

The rise of smartphone usage has changed many industries and e-commerce is one of them. Since 2016, the volume of online purchases via smartphones has grown by 15%, and by the end of the year, growth will grow to 73%.

Digital devices surround today’s generation, and using these technologies for their convenience is not difficult. If you’re into website development or e-commerce, then it’s time to add mobile marketing to your priority list.

5. Headless architecture and APIs are the future

Consumers don’t care about the basic structure of an e-commerce platform, although it has a significant impact on their shopping experience. E-commerce platforms are getting more advanced, and headless commerce has brought a hint of simplicity to website development teams.

With a headless architecture, e-commerce platforms can get rid of the front-end complexities associated with DXP, CMS, and PWA. This will give a significant boost to small businesses as SEO, content marketing and the overall digital experience will be simplified. It also simplifies the creation and launch of an online store.

Output

Every industry is undergoing significant change. E-commerce is a fast growing industry that has achieved significant momentum over the past decade. New technologies such as AI, AR, VR and voice assistants are guiding the e-commerce industry into a more convenient future. In this decade, the industry is sure to face sharp turns that will force companies to integrate technology into their approach.

by:

Terentev Design Studio

256
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