UI or user interface: What is it?

An interface is the way we communicate with devices and programs. It enables our interaction with the digital world by allowing us to control technical systems.

What is UI? This is an abbreviation for User Interface, which translates from English as “user interface”. It provides the ability to interact with a website or application, making the navigation process intuitive and efficient.

What is a user interface? In the world of web development, user experience design or UI is a term that refers to the design and visual component of websites and web applications. That part of the web resource that is seen and used. It includes buttons, text fields, menus, and graphic elements that allow you to quickly use the site.

Thus, UI is a key element in web development, ensuring the usability and attractiveness of a web resource, making their online experience more enjoyable and efficient.

What is UI for

User interface is not just the visual representation of a web page, but also the way in which people interact with your content. The website interface is a key component that determines how convenient it is for the user to use your web resource. The user interface is more than just structure and design; it creates user experience and emotional impact.

UI development

When we say that the user interface is a key aspect of a web project, we mean that the site interface is the first thing the client encounters. Therefore, developing a web resource is the art of making information accessible and interaction convenient. The development process includes several key stages:

Concept development

Concept realization is a creative process where we turn abstract ideas into concrete visual concepts. The moment when we ask ourselves: What style will the brand reflect? What emotions and associations should the UI evoke? Careful analysis of the audience and a deep dive into the essence of the project are the key points that form the basis of a successful concept. We strive to create a unique experience that will leave a mark in the memory of users.

Creating a mockup

Mockup – visualization of our ideas. A more detailed view, where each button, each markup element has its own role. At this stage, we test the layout of elements, ease of navigation and visual impact. At this point, ideas begin to turn into visual reality. Such mockups allow you to make adjustments to the design before active development begins.

User Flow Diagram

User Flow Diagram – a look at the project through the eyes of the user. The path a user takes when opening each page and interacting with each element. Creating a user flow diagram allows us to better understand how users will navigate a site or application. We analyze every step, every transition, to make sure the experience is smooth and intuitive.

Structure coordination

Standardization of the interface structure is a process that includes defining the logic and hierarchy of interaction with content. Which elements should be visible right away, and which ones can remain hidden until the right moment? How to ensure easy and intuitive navigation? At this stage, we create a balance between functionality and simplicity so that the user can quickly and easily find the information they need.

Selecting and agreeing on UI style

Coordination and choice of UI style implies the creation of a visual identity of the project. From color palette to typography, every aspect of the design is carefully discussed and tailored to suit the unique needs of the project. We strive not just to create a beautiful interface, but to emphasize its functionality and convenience through style and aesthetics.

Interactive prototype

An interactive prototype is a step forward to real interaction with the application. This is not just a static image, but a living object with which you can contact. We create prototypes that allow users to experience it in practice. Interactive elements, animations, reactions to actions – all this helps us make sure that the service works as intended and brings satisfaction. Prototypes help us test functionality and animations in real conditions. They help identify contact problems and make necessary adjustments before the project reaches end users.

This entire UI implementation process is our vision of excellence. We strive not only to satisfy customer needs, but also to create applications that inspire, delight the eye and make the user experience natural. We believe that an interface does more than display information – it tells a story, evokes emotion and creates a modern experience.


In the web development space, a web interface is not just a set of elements, but the main factors that influence the impression and convenience. A well-designed and intuitive service creates a unique interaction experience. It not only facilitates navigation and access to information, but also gives the web resource a unique style and recognition, which becomes the hallmark of the site, determining its success and attractiveness.

User interface, examples:

Below are our projects, where you can get acquainted with the unique and convenient interfaces for our clients.