Video marketing is a hot topic, and given the fact that social networks support it, the creation of video content will only grow.
Both marketers and target consumers prefer video marketing, and these statistics prove it:
- 83% of video marketers say that video helps them attract potential clients.
- 80% of marketers say that video marketing directly helped to increase sales.
- People watch an average of 16 hours of online video every week.
Video marketing trends that became extremely popular in 2020.
Ultra-short video clips.
As people’s attention spans continue to decline, marketers are focusing on creating content to deliver the main message of their ad in a short enough time that the user can’t or won’t miss it. The best example is a 5-second advertisement at the beginning of a video before playing a video on YouTube. These ads are unmissable and will make marketers tell everything in 5 seconds. These short clips can also be a preview of longer and more informative videos.
People prefer short videos that end quickly, however, longer videos with a more informative and memorable message are likely to interest customers more. Short videos should be attractive enough for customers to watch long videos. It is more difficult for content creators to create a five-minute saga compared to a five-second clip, but if they get the message right, the result will be very favorable. They should be interesting, informative, educate users and contribute to the generation of potential clients.
This method brings commerce and content together. Not only will video marketing be devoted to advertising, the video will also encourage customers to buy a product by directly linking to a website where this product is sold or a service is offered. This makes interaction with the user flawless. Interactive videos have been used for a long time, but now they are becoming more sophisticated.
Videos must be searchable.
When searching for a topic in Google, you now also receive a video preview of the corresponding content. As for video marketing, if users see the video directly in Google search, it will increase the number of views and traffic to your site. This also means that during content generation, the team needs to optimize the video for search results.
Videos are automatically played in the news feed of Facebook or Instagram without sound, if your ad suddenly sounds, the user will close the ad sooner than pay attention to it. Consequently, companies using video marketing should focus on videos without sound to promote their product. Subtitles and screen text can be used when creating content, which gives the additional advantage of attracting people who speak different languages.
It is about demonstration, not explanation.
In connection with the previous point, if the target client is not going to listen to audio, the content creator should use video to demonstrate (show) the product or service instead of explaining the technical details. For example, if you advertise a smartphone, people are more likely to pay attention to an ad that tells you how to use the features and what the phone is capable of, rather than explaining that it has an octa-core processor and a Snapdragon processor.